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Marketing Copywriter & Content Creator (American English)

Madrid, Corporate
Full-time
Permanent employee
32,000 - 36,000 € per year

Your mission

As a Marketing Copywriter for Schiller International University, your mission is to craft compelling and persuasive marketing content that effectively communicates the brand's message and resonates with the target audience. You will develop compelling American English copy for paid advertising, website pages, landing pages, email campaigns, SEO content, social media, brochures, student communications, and recruitment campaigns. 
 
This role combines creativity, marketing strategy, and performance-driven writing. You will be expected to adapt messaging for different audiences, channels, programs, and stages of the student journey, while maintaining a consistent brand voice across all communications. Your goal is to produce high-quality content that aligns with the university's objectives, enhances its brand image, and ultimately contributes to its growth and success.

Tasks and Responsabilities


  • Create content for paid media campaigns, including Meta Ads, Google Ads, LinkedIn Ads, and other digital advertising channels.
  • Develop captivating and persuasive copy for other marketing materials, including website content, email campaigns, advertisements, brochures, and other promotional materials.
  • Collaborate with the marketing team to brainstorm and generate creative ideas for marketing campaigns and initiatives.
  • Ensure consistency in brand voice and messaging across all marketing channels.
  • Conduct thorough research to understand target audience demographics, preferences, and behaviors.
  • Write clear, concise, and engaging copy that resonates with the target audience and drives desired actions.
  • Optimize copy for SEO to improve search engine rankings and increase organic traffic.
  • Proofread and edit copy to ensure accuracy, grammar, and adherence to brand guidelines.
  •  Stay up-to-date with industry trends, best practices, and emerging technologies in marketing and copywriting.

Your Profile

  • Bachelor’s Degree in Marketing, Communications, English, or a related field preferred.
  • Native-level command of American English.
  • Minimum 2 years of experience as a copywriter or content creator.
  • Experience in Higher Education preferred.
  • Strong writing skills (English).
  • Ability to work in international teams and multicultural environments.
  • Strong cross-cultural communication skills and understanding of cultural nuances in marketing communication.
  • Strong organizational skills.
  • Basic technical and computer skills (CMS, Office…)
  • Ethical, with a high level of personal integrity.
  • English – Native speaker.
  • Additional languages are a plus.
Competencies:
  • Creativity
  • Market and target audience knowledge
  • Research skills
  • Search Engine Optimization (SEO) skills
  • Ability to work under pressure
  • Collaboration skills
  • Adaptability 

About us

Schiller International University is a global institution with campuses in Madrid, Tampa, Heidelberg, and Paris, offering a U.S.-accredited curriculum designed to prepare students for careers in an interconnected world. Through a combination of experiential learning, challenge-based education, and international mobility, we equip our students with the skills and mindset to become responsible global leaders.

At Schiller, we are committed not only to academic excellence, but also to creating an inclusive and equitable learning and working environment. In alignment with the United Nations Sustainable Development Goals, particularly SDG 5 (Gender Equality), we strive to ensure fair, transparent, and inclusive recruitment and career development practices across all our campuses.

We actively encourage applications from women and underrepresented groups, especially in disciplines where gender imbalance persists, and we are committed to supporting all members of our community in their professional growth and leadership development.

Our approach is supported by a commitment to continuous improvement through data-driven analysis, ensuring that our practices evolve in line with international standards and reflect our values as a global institution.