Head of Student Recruitment
Your mission
Tasks and Responsabilities
• Develop and execute comprehensive recruitment strategies to achieve enrollment targets while aligning with the institution's mission and values.
• Analyze market trends, demographic data, and competition to identify opportunities for reaching prospective students effectively.
• Translate lead volumes into realistic enrollment forecasts and team workload planning.
• Identify conversion bottlenecks across the funnel and implement corrective actions proactively.
• Accountable for achieving enrollment targets.
2. Team Leadership and Performance Management:• Lead, mentor, and manage the recruitment team, providing guidance, training, and performance evaluations.
• Foster a collaborative and results-driven team culture that emphasizes student-centered approaches and data-informed decision-making.
• Implement structured sales methodologies: pipeline management, lead scoring, follow-up cadences, and conversion tracking.
• Build a high-accountability, high-energy team culture with a student-first mindset.
3. Digital Lead Management & CRM Excellence
• Own the lead-to-enrollment funnel: ensure every inbound lead (organic, paid, outreach, referral) is properly qualified, assigned, and followed up.
• Drive CRM adoption and discipline across the team — pipeline hygiene, activity logging, and conversion reporting.
• Continuously improve lead-to-enrollment conversion rates through sales process optimization and team coaching.
4. Outreach and Relationship Building:
• Build and maintain relationships with high schools, community colleges, educational agencies, and other key partners to enhance recruitment efforts.
• Represent the institution at college fairs, conferences, and other events to engage with prospective students and their families.
• Create and manage all events, open days, campus tours.
• Manage the outreach team’s activity planning, visit calendar, and event participation.
5. Data Analysis, Reporting & Forecasting:
• Collect, analyze, and interpret data related to recruitment trends, application rates, and conversion rates to inform strategic decisions.
• Prepare regular reports and presentations for senior leadership detailing recruitment progress and outcomes.
• Maintain accurate enrollment forecasts by campus, intake, and market segment.
• Provide actionable insights on conversion trends, team performance, and market signals.
6. Admissions Process Support:
• Work closely with the admissions team to ensure a smooth and efficient application process, providing guidance on admission requirements, deadlines, and procedures.
7. Diversity and Inclusion:
• Implement strategies to enhance diversity and inclusivity within the student body by reaching out to underrepresented populations and promoting a welcoming environment.
8. International Student Recruitment:
• Develop and manage international recruitment initiatives, collaborating with international partners, and organizations to attract and support international students.
9. Enrollment Management:
• Collaborate with enrollment management and financial aid teams to optimize financial aid packaging, scholarships, and other incentives to attract and retain students.
Your Profile
- Bachelor's degree in a relevant field
- 7–10 years in sales or commercial roles, with at least 3 years in a team leadership position.
- Proven experience managing teams that work high-volume digital lead pipelines.
- Track record of consistently hitting or exceeding sales targets in a KPI-driven environment.
- Experience in higher education, EdTech, or B2C services with long or consultative sales cycles is a strong plus.
- Strong leadership and team management skills, with the ability to motivate and inspire others.
- Excellent communication, presentation, and interpersonal skills.
- Data-driven mindset, with proficiency in data analysis and reporting.
- Familiarity with enrollment management systems and CRM software. CRM power user (Salesforce, HubSpot, or equivalent); able to build and read pipeline reports independently.
- Understanding of higher education trends, demographics, and the competitive landscape.
- Commitment to diversity, equity, and inclusion in recruitment efforts.
- Ability to work collaboratively across departments and engage with external stakeholders.
- Strong sales methodology knowledge: pipeline management, lead scoring, follow-up cadences, objection handling.
- Highly organized, able to manage multiple campuses and teams simultaneously.
¿Quiénes somos?
Schiller International University es una institución global con campus en Madrid, Tampa, Heidelberg y París, que ofrece un plan de estudios acreditado en Estados Unidos, diseñado para preparar a los estudiantes para carreras en un mundo interconectado. A través de una combinación de aprendizaje experiencial, educación basada en retos y movilidad internacional, dotamos a nuestros estudiantes de las habilidades y la mentalidad necesarias para convertirse en líderes globales responsables.
En Schiller, estamos comprometidos no solo con la excelencia académica, sino también con la creación de un entorno de aprendizaje y trabajo inclusivo y equitativo. En alineación con los Objetivos de Desarrollo Sostenible de las Naciones Unidas, en particular el ODS 5 (Igualdad de género), nos esforzamos por garantizar prácticas justas, transparentes e inclusivas en la contratación y el desarrollo profesional en todos nuestros campus.
Fomentamos activamente las candidaturas de mujeres y de grupos infrarrepresentados, especialmente en disciplinas donde persisten desequilibrios de género, y estamos comprometidos a apoyar a todos los miembros de nuestra comunidad en su desarrollo profesional y en el fortalecimiento de sus capacidades de liderazgo.
Nuestro enfoque se sustenta en un compromiso con la mejora continua mediante análisis basados en datos, garantizando que nuestras prácticas evolucionen en consonancia con los estándares internacionales y reflejen nuestros valores como institución global.